In 2017, Boy Scouts of America announced it would begin recruiting girls and using the name Scouting. As a result, much confusion exists concerning the Girl Scout and Boy Scout organizations, including the misconception we are one in the same. Below are some helpful resource documents to empower you with language and actionable steps to help clarify and address this incorrect assumption by much of the general public, including local media.
Press Release Toolkit & PR Coordinator Resource Guide
Positive media coverage is one of the best ways to promote the non-stop fun, amazing opportunities and tangible benefits today’s girls experience in Girl Scouting. When we share our Girl Scout news and activities it:
- Increases our visibility in the community
- Promotes our brand and signals value for the Girl Scout Program
- Boosts our membership
- Increases financial support
- Strengthens the Girl Scout brand during a time of misconceptions regarding the Boy Scout newest transition in accepting girls of all ages
At Girl Scouts of Southeastern New England, we do our best to report stories, latest news and important information relating to Girl Scouting in our coverage areas. But, with over 6,000 girls and over 2,700 adult members, it's not easy to issue media releases on all the awesome activities every Girl Scout is doing! That’s where YOU come in! You can promote your Girl Scout news and activities in local media.
- Click HERE to access the PR Coordinator Resource Guide. (updated 8.22.18)
- Click HERE for Policy Language on GSUSA/BSA relationship (added 7.31)
- Click HERE to access our 2017-2018 GSSNE Fact Sheet. (added 5.22)
- Click HERE to submit an awesome Troop story with GSSNE.
- Click HERE to view and share GSUSA's newest PSA! (added 5.22)
- Check out the "The Girl Scout Difference" Resource Materials dropdown box below. This section provides reference documents to help keep you ready to answer and address any Boy Scout and Girl Scout difference misconceptions or confusion. (added 5.22)
Our Girl Scouts of Southeastern New England Press Release Toolkit & Public Relations Coordinator Resource Guide is designed to support you in your efforts and provides useful information. If you have questions or need help, please contact Rachel Pintarelli, Director of Marketing and Communications, at email@example.com.
The Girl Scout Difference Materials (updated 11.13.18)
Tips for Writing a Press Release
Tips for Photos
What is Newsworthy?