side menu icon
Welcome to the official Customer Engagement Initiative ("CEI") information page!
As of April 2017, GSSNE officially went LIVE with CEI! Below are links to all the previous CEI news related updates we provided throughout the preparation of this transition. 

What is the Customer Engagement Initiative?

Girl Scouts of Southeastern New England will be launching its Customer Engagement Initiative in March 2017. This exciting initiative consists of three all-new, online tools—a membership registration system, website with Girl Scouts of the USA shared content (which is currently live!), and Volunteer Toolkit. Website conversion took place in June 2016. In addition to implementing new tools, CEI involves realigning our staff teams to provide more responsive service to girls and volunteers.

All Girl Scouts councils across the nation are expected to transition to CEI by 2017, resulting in a consistent, high-quality experience for girls and volunteers.

What are the benefits of CEI?

Girl Scouts of the USA has invested in new tools and technology for councils, designed to improve the adult and girl experience and keep members at the center of our process. When we complete this process, members can expect:

  • A faster and easier joining (and renewal!) experience for girls and adult volunteers. The process of becoming a volunteer – from signing up to being appointed to a troop – can take as little as one week instead of four to six weeks!
  • A simplified volunteer experience, with planning and administrative tasks taking less than half the time as before (from 200 hours per year to fewer than 100) so volunteers can focus on the fun of working with girls! Better communication with Girl Scouts to ensure families and volunteers are having a great experience and have the support they need.
  • In preparation for the March 2017 roll out, GSSNE is looking to streamline processes and realign staff in order to improve volunteer support, customer service, response time, information availability, and staff synergy.
What are the benefits of the new registration system?

From joining and getting oriented, to managing a troop and girl membership – our online experience will be easier, faster, more manageable and more enjoyable. Parents/caregivers will be regularly informed of their girl’s status in the joining process. The system will also support the council to regularly communicate with volunteers and parents/caregivers throughout the year.

Why is GSSNE implementing the new Customer Engagement Initiative?

During our National Strategic Learning process, the need to expand our capacity to support our girls and families--both new and existing – was evident. Together with Girl Scouts of the USA, GSSNE has invested in new tools and technology designed to make joining and participating in Girl Scouts easier and more fun!

What is the Volunteer Toolkit?

The volunteer toolkit will make it easier for our volunteers to manage their troops, prepare for and lead meetings, and connect with other volunteers. Leaders will have access to important resources to deliver the Girl Scout Leadership Experience including two years of programming plans for Daisy, Brownie and Junior Troops. These plans will incorporate the It’s Your Planet – Love it and It’s Your Story – Tell It! Journeys as well as badge work including many legacy badges. Initially, the Volunteer Toolkit will include Daisy, Brownie and Junior Girl Scout program content. Click here for our news update on the VTK!

How will I/my Service Unit/my troop be affected?

All organizational changes are complex and no doubt, change can be felt across many levels. However, by taking the necessary time to prepare our staff and systems for the transition to CEI, we are hoping to make the member experience as seamless as possible. Potential technology issues have greatly improved with each of our sister Girl Scout councils that have made the transition. 

What are your privacy practices?

Safeguarding our members' privacy is very important to us. GSSNE will never sell, rent or share mailing or emailing list with anyone.

What is the Opportunity Catalog?

The new online Opportunity Catalog will allow parents and volunteers to search for troops, locations and meeting days that work for them and show the volunteer positions that need to be filled to get the troop off the ground. Click here for our full Q&A!