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Girl Scouts of Southeastern New England and Fidelity Investments®


Girl Scouts in Southeastern New England are now offered financial investment literacy skills through a partnership with Fidelity Investments®.

Through the “Let It Grow” Investment Patch Program, girls are unleashing their inner G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader) ™ and gaining the financial skills they need to be successful in life. This innovative program will be offered to over 50,000 Girl Scouts thanks to an expansion to three additional Girl Scout councils: Southeastern New England, Kentucky’s Wilderness Road, and North Carolina Coastal Pines.

The series is an expansion of a pilot partnership between Fidelity Investments and Girl Scouts of the Green and White Mountains, the council serving girls in New Hampshire and Vermont.

The Fidelity Investments “Let It Grow” Investment Patch Program introduces Girl Scouts to investing for their future. When girls complete the program requirements, they receive a Fidelity Investments “Let It Grow” patch. The program allows girls to grow from Daisy through Ambassador, earning patch segments developed for their age levels. Girls may start earning patch bars at any age.

The youngest Girl Scouts - Daisies, Brownies, and Juniors, in grades K-5, learn to think about and save for the future, invest in others, and invest in business. Cadettes, Seniors and Ambassador Girl Scouts, in grades 6-12, gain practical knowledge in funding a college education, and investing in a home and for retirement.

“Fidelity is thrilled to partner with the Girl Scouts of Southeastern New England to continue our commitment to provide financial education to the community,” said Ashlee Accetta, Manager, and Community Relations for Fidelity Investments. “This program creates opportunities for young women to build life-long financial confidence by establishing a solid foundation in financial literacy.

“Girl Scouts is committed to providing amazing leadership opportunities for girls to ensure that they are equipped with the skills needed to prepare them for success in the future. This partnership with Fidelity allows girls to work directly with experts in the field who can help them develop confidence and discover the importance financial literacy and how it impacts every aspect of their lives,” said GSSNE CEO Pam Hyland.

Employees from Fidelity mentored the girls during the 2019 pilot year partnership with Girl Scouts of the Green and White Mountains. Girl shared that they had learned, among other things, the importance of planning and saving for their future, about building their own business and developing a business plan, about costs associated with home ownership, and how to turn their dreams and goals into reality. Girls and volunteer troop leaders appreciated hearing women talk about the opportunities available to girls and women in the financial world.

Girl Scouts is committed to offering all girls the opportunity to build their business savvy and hone their financial skills. They do so through patch programs like Let It Grow, but also through the Girl Scout Cookie Program and by earning official Girl Scout badges like Money Counts, Cookie CEO, Comparison Shopping, Business Etiquette, or Good Credit. Entrepreneurship and life skills are two of the four pillars of the Girl Scout Leadership Experience, along with STEM and the outdoors. At Girl Scouts, girls have experiences that put them on a path to a lifetime of leadership, adventure, and success.

The inclusive, all-female environment of Girl Scouts creates a safe space where girls can try new things, develop a range of skills, take on leadership roles, and just be themselves. With programs like the Fidelity Investments Let It Grow patch and the Girl Scout Cookie Program - the largest girl-led entrepreneurial program in the world – Girl Scouts is preparing the next generation of female leaders who will make the world a better place.