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PR Coordinator Resources


Positive media coverage is one of the best ways to promote the non-stop fun, amazing opportunities and tangible benefits today’s girls experience in Girl Scouting. When we share our Girl Scout news and activities it:

  • Increases our visibility in the community
  • Promotes our brand and signals value for the Girl Scout Program
  • Boosts our membership
  • Increases financial support
  • Strengthens the Girl Scout brand during a time of misconceptions regarding the Boy Scout newest transition in accepting girls of all ages

At Girl Scouts of Southeastern New England, we do our best to report stories, latest news and important information relating to Girl Scouting in our coverage areas. But, with over 5,700 girls and over 2,200 adult members, it's not easy to issue media releases on all the awesome activities every Girl Scout is doing! That’s where YOU come in! You can help share important Girl Scout news and activities with GSSNE.

Our Girl Scouts of Southeastern New England Public Relations Coordinator Resource Guide is designed to support you in your efforts and provides useful information. If you have questions or need help, please contact Lauren Stone, Senior Manager of Marketing and Communications, at

The Girl Scout Difference Materials (updated 11.13.18)

In 2017, Boy Scouts of America announced it would begin recruiting girls and using the name Scouting. As a result, much confusion exists concerning the Girl Scout and Boy Scout organizations, including the misconception we are one in the same. Below are some helpful resource documents to empower you with language and actionable steps to help clarify and address this incorrect assumption by much of the general public, including local media.

Tips for Photos

A picture is worth a thousand words!

Including a picture to send to GSSNE for a press release increases the chances that your news will get printed! (Be sure you have parent/guardian permissions to share photographs with press. Releases should be on file but here is the photo release form if you need it in a pinch!)

Here are some helpful photo tips:

  • Take pictures that support your event and try to take a lot of pictures so you will have many shots to select from.

  • Avoid those group shots if you can. The group shot has its place but action shots are more fun and can make your event look more interesting. Get in close to capture faces and girls doing something!

  • Only submit bright, focused, good quality photos. Pictures should be saved as JPGS or TIFs and be at least 300 dpi (dots per inch).
  • IMPORTANT SAFETY NOTE! - You may only list girls by their full names IF PARENTS HAVE GIVEN YOU SPECIFIC PERMISSION! Otherwise, submit names as follows: Girl Scouts Jane, Suzie, and Annie, members of Girl Scout Troop 404, or Girl Scouts from Troop 404, etc.